We’re excited to be unleashing our joined-up creative and media model to help meet their big ambitions as quickly as possible.”Īs well as a growing online community, Buzz Bingo has 92 bingo clubs nationally. Jamie Elliott, CEO MSQ’s The Gate, says “We love the community focused mission the Buzz team have. We were impressed with their creative and media model and look forward to working with them to help celebrate the nation’s love of bingo.” Rebecca Taylor, Head of Marketing & Acquisition at Buzz Bingo, says: “At such a crucial time for our business, we’re delighted to bring MSQ on board. In the interim, MSQ has developed a campaign to support the reopening of Buzz Bingo’s clubs nationally. The brand has challenged MSQ to create activity that brings a sense of community to Britain’s favourite game, with a new campaign in the pipeline. The Gate, MSQ’s advertising agency, will lead the creative and brand strategy whilst media planning and buying will be handled by Walk-In Media, the MSQ-backed media agency launched last year by former Blue449 CEO Simon Davis.īuzz Bingo is the UK’s largest retail Bingo operator with ambitious plans to take the fun game of bingo to a wider audience in its clubs and online. Buzz Bingo has appointed MSQ as its lead marketing communications, media planning and buying agency after a competitive pitch.

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